Raman Bhatia (now 45), founder of Servotech Power Systems Pvt Ltd, began his entrepreneurial journey in 1991. However, he did not choose the relatively easy path of joining a well-established family business.

Instead, at age 15, Raman was working odd jobs. Three decades later, he runs an NSE listed company involved in end-to-end manufacturing, procurement and distribution of a range of advanced solar products, medical devices as well as energy-efficient lighting solutions. 

The company recently moved into the EV (electric vehicle) market with the launch of high-tech EV charging equipment. 

In an interview with SMBStory, Raman shares the story behind Servotech and his thoughts on sustainability. 

Despite hailing from a strong family business background in cycle manufacturing, Raman decided to forge his own path to success. 

From working in an electronics repair shop to selling newspapers and even riding rickshaw, Raman tried all kinds of jobs. 

In the early 90s, after completing his graduation, Raman began pursuing a job at Videocon as he wanted to explore the electronics industry. However, after seeing the salary bracket offered, he was disappointed and didn’t go through the interview process. He says,

Raman had a strong interest in electronics and had gained experience working in an appliance repair shop. He requested his father to give him a small space at his shop to start a TV repair business. His father agreed and Raman started his work. 

This was in the year 1991. 

Raman then forayed into making stabilisers. Back then, the cost of inverters prevented consumers—even retail store owners—from buying them. He then put his skills to use, and with the help of his friends, developed an inverter.

This was the stepping stone in his business journey. Because the product just ‘made by chance’ led him to discover newer business opportunities. 

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By 1994, Raman had made Rs 30 lakhs which he says was the biggest milestone not just for him but for his entire family. 

“That day I felt that my decision to not pursue the job was for the better,” he says.

Raman’s hot-selling inverters gave him the motivation to do the business in a systematic way and he opened his own shop by the name Bhatia Electronics in Sultanpuri New Delhi. However, life doesn’t always go as per the plan and to Raman’s dismay, all the inverters he had sold a year earlier started failing. 

However, he quickly took technology transfer from an institute in Kochi to make better inverters. He then launched a new inverter range under the brand Servotech. 

From the mid-90s onwards, Raman started expanding his business. By 1996, he surpassed his father’s business in terms of revenue and in 2003, set up the firm by the name Servotech Power Systems Pvt Ltd., moving towards the corporate side of the business. 

Between 2004 and 2006, Raman entered the retail business joining hands with BigBazaar, Spencers, Croma, More and banking institutions like Kotak, HDFC, and others to deploy his inverters, stabilisers and also UPS which he had also developed by then. 

“The business was running smoothly but in 2008 recession hit India. That time everyone was on ‘money saving’ mode and no one wanted to spend even a penny on anything. I tried to capitalise on the opportunity by bringing in products that would help companies save power, in turn save money and thus I forayed into LED (light emitting diode) and VFD (variable frequency drive).”

This expansion opened new opportunities for Raman and since then there is no looking back. 

By 2014 Servotech partnered with the government to install UPS in schools and Raman says he also partnered with governments from states of (now) Telangana, Assam, Himachal Pradesh, Uttar Pradesh and others to install solar roof tops. 

Servotech has also incorporated the country's first portable solar rooftop system, which was inaugurated in April at the Swaminarayan Akshardham temple complex in Gandhinagar, Gujarat. Raman says the same project is under progress in Akshardham Temple in New Delhi. According to Raman, these lamps are installed both in India and countries abroad in public places. In India, these lamps could be seen at Golden Temple, Amritsar, Ram Mandir in Ayodhya, and more.

In 2022, Servotech forayed into EV chargers and tied up with UK-based companies to develop local EV charging machines. Raman claims that the company has its chargers put up in a few petrol pumps of Indian Oil, Bharat Petroleum, and Hindustan Petroleum. 

Amid the second wave of the pandemic, Raman had to go through the struggle of finding oxygen concentrators for one of his friends who was critical with COVID-19. While he was able to arrange for the one, the quality of that concentrator shocked him. 

Raman then got in touch with IIT Jammu and DRDO (Defence Research Development Organisation) to make oxygen concentrators for critically ill patients in 2021 itself. The 5 litre oxygen concentrator produces 5 LPM oxygen and is instrumental in providing a 24 hour continuous supply of oxygen.

Raman also developed UV-C light amid the 2020 pandemic through a one million Euro grant. The UV-C handheld disinfection lamp is a rechargeable and portable germicidal device designed to ensure quick and effective sanitisation by striking 99 percent of the viruses and germs to make surfaces clean, germ-free, and sterilised.

The market scenario and way forward

According to IBEF, the Indian renewable energy sector is the fourth most attractive renewable energy market in the world. As India looks to meet its energy demand on its own, which is expected to reach 15,820 TWh by 2040, renewable energy is set to play an important role. The government plans to establish a renewable energy capacity of 523 GW (including 73 GW from Hydro) by 2030.

Raman wants to tap into this opportunity as he says, “jane se pehle kuch accha karke jana hai (before leaving, I have to do something that would create an impact).” Though he also talks about the challenges of technology adoption and finding manpower, he ends the interview saying that he aims Servotech to play a strong role in producing more green energy to live green.